Open nowGurugram, Haryana₹12 to 18 LPA
CRO and Funnel Strategist
Own the conversion strategy between ad click and purchase and turn client data, offer and customer research into higher converting journeys.
Minimum qualification
Bachelor's degree in marketing, business, psychology, economics, engineering or a related field. Strong portfolio and relevant experience can substitute for the degree.
Minimum experience
4+ years in CRO, ecommerce growth, landing page optimisation, DTC growth or performance marketing. You must have personally owned conversion experiments.
Key responsibilities
- 01Audit client funnels and identify the highest value conversion leaks.
- 02Build testing roadmaps using impact, confidence and effort based prioritisation.
- 03Write page structures, offer positioning, messaging hierarchy and experiment briefs.
- 04Analyse Shopify, GA4, ad platform and heatmap data to evaluate experiments.
- 05Work directly with clients to explain test rationale and business impact.
- 06Build reusable playbooks by vertical so winning mechanisms can be repeated.
Must have skills
- Shopify and ecommerce funnel understanding
- Experiment design and A/B testing
- Customer research, offer positioning and conversion copy
- GA4, heatmaps and funnel analysis
- Strong founder and client communication