Open nowGurugram, Haryana₹8 to 12 LPA
Performance Creative Strategist
Translate customer insight, ad data and funnel performance into creative concepts and landing page narratives that improve qualified clicks and conversion.
Minimum qualification
Bachelor's degree in marketing, communications, design, advertising or a related field. Portfolio quality is more important than the degree.
Minimum experience
3+ years in performance creative, DTC advertising, creative strategy or direct response marketing.
Key responsibilities
- 01Research customer pain points, objections, reviews, competitor ads and category language.
- 02Create hooks, angles, scripts and creative briefs for static and video assets.
- 03Align ad promise with landing page messaging together with the CRO team.
- 04Review creative performance and identify winning patterns by hook, audience and offer.
- 05Coordinate editors and designers and maintain weekly testing cadence.
- 06Build reusable creative frameworks for priority ecommerce categories.
Must have skills
- Direct response copy and hooks
- Meta ad creative analysis
- UGC scripting and briefing
- Customer research and competitor analysis
- Comfort with CTR, CVR, CPA and MER