Advertising technology
ClickTech Solutions Limited
Building a quiz based conversion journey for paid traffic
ClickTech Solutions Limited operates in the advertising technology space, where the quality of the user journey after the click can have a direct impact on campaign performance.
Growthmodo worked with ClickTech to create a quiz funnel that could sit between paid traffic and the final conversion action.
The objective was not simply to add another landing page. The objective was to create a guided experience that could understand user intent, reduce decision friction and move visitors toward a more relevant next step.
The challenge
Paid traffic often arrives with different levels of awareness, intent and understanding. Some users know exactly what they are looking for. Others need more context before they are ready to move forward.
When all of these visitors are sent into the same static experience, the user has to do most of the work themselves. They need to understand the offer, determine whether it is relevant, and decide what to do next. That creates unnecessary friction.
For ClickTech, the opportunity was to make the conversion journey more interactive and structured. Instead of asking every visitor to immediately make a decision, the experience could first collect useful signals about what that visitor needed.
What Growthmodo did
01
Quiz journey strategy
We mapped the journey from the original ad click through to the desired action and identified where an interactive experience could improve the flow.
02
Question structure
The questions were designed to collect useful information without making the quiz feel long or complicated. Each step had to earn its place in the journey.
03
Conversion focused user experience
The interface was structured to keep the user moving forward with minimal distraction. We focused on clarity, progression and reducing unnecessary choices.
04
Mobile first execution
Because a significant share of paid traffic is typically mobile, the quiz experience was designed with mobile behaviour in mind. Buttons, questions and transitions were kept easy to understand and easy to interact with.
05
Connection to the final conversion action
The quiz was not treated as a standalone engagement tool. Its purpose was to create a stronger bridge between paid traffic and the final conversion step.
The outcome
ClickTech was able to deploy a more structured conversion journey within its paid acquisition activity.
Instead of relying entirely on a static post click experience, users could move through a guided path that helped create more context before the final action.
The project also demonstrated how quizzes can be used beyond basic lead generation. When designed correctly, a quiz can become part of the conversion architecture itself. It can help the business understand the visitor while simultaneously helping the visitor understand what they should do next.
Paid media creates the opportunity. The post click journey determines how much value you extract from it.